I just discovered the advertising section of Deviantart last night, looked through dozens of pages and was inspired, so I wanted to put something down. The idea behind this was simple. I saw the honeycomb dots in an issue of Wired magazine and thought they looked cool, like the replacement to barcodes (although I think it looks like it holds less information than a barcode). I guessed that it would take decades for every store in the United States to swap over to the new system, so the two codes would have to sit next to each other (I had also thought about tilting the barcode to the side but that didn't work). The service number i obviously extended, and added some letters in there (U_C_M is supposed to refer to the United States-Canada-Mexico area).
The other idea was hearing about RFID tags beign put in things, hence the "Magnetism: Do Not Obscure" tags on the top and bottom (yes, I know RFID is radio, not magnetic, but Magnetic reads so much better). I originally wrote it in Arial font but Minisystem SSi reads better and just looks more futuristic. And if anyone out there knows the spanish translation for that warning, please tell.
The yellow background is just put there to show the code against whatever surface it would be on, a soda can or something. I think it looks real cool (and slim and long, sleek... futuristic). That's just what I think.